Date: May 16th, 2026.

Pricing: $150.

Format: 1-day workshop
9AM - 5PM
With an hour lunch break. 

Where: DELICIA STUDIO - 1717 Troutman St 

LAPTOP REQUIRED

Short Description: 

This immersive weekend workshop is designed to guide participants through the full creative direction process, from the initial spark of an idea to a fully realized visual concept. The focus is on turning abstract ideas into tangible, shoot-ready concepts and understanding what it takes to successfully bring them to life.

Participants will learn how to concept with intention, develop strong visual language, and translate ideas into clear, actionable creative direction that teams can execute on.

About the Instructor

Nicole Argento is a multidisciplinary creative director, shaping ideas, refining concepts, and crafting distinct visual narratives with an intuitive approach. She translates emotions, collective energy, and emerging cultural shifts into an immersive visual language within the beauty space. She is passionate about inclusivity, strength, and self-love—themes that continuously inspire her work. For the past 6 years, she has served as the Executive Global Creative Director of Social at La Mer, where she leads and mentors a stellar team of creatives. Prior to this, she was the Design Director at Allure. Her work is deeply rooted in collaboration and the belief that creativity is a powerful portal for transformation and change.

What To Expect:

This immersive full day workshop guides participants through the full creative direction process, from initial idea to shoot-ready concept. You’ll learn how to turn abstract ideas into clear, intentional visual direction and understand what it takes to successfully bring a concept to life.

Over the day, we’ll move through concept development, visual research, and moodboarding, then refine ideas into detailed art direction boards and practical shot lists. The workshop also covers collaboration and pre-production, including how to work with the right creative teams, as well as what happens after the shoot—ensuring the final output stays true to the original vision.

Expect a hands-on, example-driven experience designed to strengthen your ability to take an idea from concept to execution with clarity and confidence.

CRUCIAL POINTS

Creative Direction & Concepting
How to develop a strong core idea, define a point of view, and create concepts that are visually and emotionally compelling.

• Visual Research & Moodboarding
  Pulling swipe, references, and inspiration, then shaping them into cohesive mood boards that clearly “prove” and communicate the concept.

• Art Direction Boards
  Building detailed art direction boards that outline color, texture, styling, lighting, and overall tone.

• Shot Lists & Pre-Production Planning
  Translating concepts into practical shot lists and understanding how creative vision connects to execution.

• Talent & Team Building
  How to find and collaborate with the right talent to bring a concept to life, including working with producers, designers, stylists, photographers, directors, video editors, and sound designers.

• From Shoot to Final Output
  What happens once the work is shot: post-production considerations, maintaining creative integrity, and ensuring the final output matches the original vision.

Equipment & Materials

• Laptop required (Apple preferred)

• All digital tools and references will be discussed during the workshop

• No additional equipment is required; Delicia will provide any necessary shared resources

Who Is This For?

This workshop is open to anyone interested in honing their creative direction skills—from emerging creatives to those looking to refine how they develop and execute ideas. No matter your background, the focus is on strengthening your ability to take a concept from idea to finished product.